“Got Game” by Beck & Wade, 2004

Statistic Tidbits

  • The gaming generation makes up 90 million individuals from the United States alone.
  • Approximately 56 million of these individuals are already saturating the workforce, from employees to upper management positions.
  • About 12% are said to be managers already.
  • In 2003, around 92% of kids age 2 through 17 in the United States access games on a daily basis.
  • Of this 92%, only 80% are know to have home computers or some form of Internet access.
  • 5 out of every 10 Americans play video games.
  • 39% of these gamers are women.

About the Authors: http://www.nslg.net/gotgamebook/authors.html

Links to Their Work:
http://hbr.org/products/9497/9497p4.pdf
http://hbr.org/search/John%20C.%20Beck/

Resources:

Beck, J. & Wade, M. (2004). Got game: How the gamer generation is reshaping business forever. Harvard Business School Press. Boston, MA.